Book Publicity Toolkit
You want media to know about your book and consider reviews, interviews and features.
Media coverage can significantly increase your profile — and your sales. Knowing best practices for garnering attention can mean the difference between success and wasted time, pitches and money.
Whether you are self-published or working with a traditional publisher, our Essential Book Publicity Toolkit will provide key information and tools to help you publicize your book. You’ll receive materials developed by our expert team of publicists who have a combined 30+ years experience in Book PR.
This package is ideal for you if you’re a fiction or non-fiction author interested in increasing media pickup of your book, but don’t want to pay for a fully-executed PR campaign.
We Will Provide
- 1 hour of consulting to find out about your goals for media coverage, your skills and opportunities, and what angles and ideas you wish to share with a larger platform.
- An adaptable, pre-written pitch letter you can use to pitch media outlets, reviewers or other promotional entities for your book. Pitch letters may focus on driving professional reviews, interviews, or requests for additional promotion, such as on social media or in a newsletter.
- An annotated media list, sharing who to reach out to, and why. This list will include 15 outlets that have the highest probability of covering your work, including the name of the best possible contact, any publicly available email addresses, detailed notes about what sections/segments to suggest for placement, and useful information to know prior to pitching.
- This package is appropriate for authors in most genres and will include media outlet recommendations in the United States and/or Canada, compiled after consultation.
Ready to get started?
After payment, you’ll be taken to a booking screen to set up an initial meeting with a dedicated Zg team member who will find out more about your book, your ambitions and discuss the process in full.