DIY Book Marketing Toolkit
You’re about to launch a book and want to understand the essentials of marketing your book successfully — based on your goals, audience, ambition
Social media accounts, Amazon ads, sales strategies, media coverage — the tactics for successfully marketing a book are wide-ranging and often complex or even contradictory.
Demystify the ever-changing world of book marketing with this highly actionable toolkit. The DIY Book Marketing Toolkit will provide you with a book marketing action plan tailored to you.
We’ll work with you to understand your unique strengths, vision for your book, and your audience, before developing a marketing strategy and timeline for you to use to successfully promote your work.
We Will Provide
- 1 hour of consulting prior to the finalization of your custom marketing plan to discuss which social media channels you hope to activate for your book, and to learn more about your mailing list, community, and any other resources you have available during your book’s promotional period.
- A detailed summary of promotional marketing tactics, tailored to your book, which will support you in executing an engaging marketing plan that doesn’t just rely on social media. These tactics will focus on boosting engagement, pre-orders, and awareness around your book. We’ll cover social media, advertising, mailing lists, event and outreach activities, garnering reviews, optimizing your online listings, and engaging with the most active communities in your genre.
- A marketing timeline for your book, sharing important milestones in the essential three months prior to, during, and after publication of your book. This will share exactly what to do, and when, to support your book’s launch.
Ready to get started?
After payment, you’ll be taken to a booking screen to set up an initial meeting with a dedicated Zg team member who will find out more about your book, your ambitions and discuss the process in full.