Work
We seek impact in two distinct but related areas.
Publishing
We are a leading literary marketing agency with a special interest in emerging voices, independent publishers, and remarkable literature. We expand the public square.
Advocacy
We are a public purpose consulting agency that shapes and shares stories of environmental, social and economic justice. We elevate the desire for change.
Our clients include: Publishers, Not for Profits, Media Outlets, Filmmakers, Festivals, Collectives, Literary Prizes, Scientists, Libraries, Artists and Authors.
We understand the intricacies of industries and communities we are part of. And we know the important nuances that govern storytelling.
Zg works with our clients in different ways, offering services on a project-by-project basis or becoming a long-term partner that collaborates seamlessly with your in-house team.
Services
- Brand development
- Advocacy campaigns
- Audience growth
- Relationship development
- Crisis management
- Entire role execution (publicist, marketing director, social media manager)
- Department or organization communications and marketing audits
- Ongoing strategy consultation
- Book publicity
- Book marketing strategy development
- Amazon consulting
- Advertising campaigns
- Author media training
- Expansion into new markets
- Custom book marketing plans
- Pitch letters and media lists for self-led book publicity
- Author platform audits and strategy
- One-to-one consulting
- Amazon and Meta advertising campaigns
- Amazon A+ content creation
- Advocacy media relations
- Major announcement PR
- Influencer marketing
- Media training
- Social media and influencer management
- Online audience growth and retention
- Content strategies
- SEO optimization
- Metadata audits and refinement
- Online advertising
- Articles, op-eds and white papers
- Style guides and best practice documents
- Book cover copy
- Scripts (documentary and non-fiction)
- Blog posts and social media content
- Brand descriptions and website copy
Central Coast Indigenous Resource Alliance — Amplifying Nations’ Voices for Marine Protection
Strategic communications campaigns for the City of Vancouver, including Climate Emergency, Zero Waste Rollout, Resilient Vancouver. The former was developed in collaboration with Hangar18 Creative Studio, winning a SoGood Award.
Salmon Nation — Communications for Launching a Nature State
The Carol Shields Prize for Fiction — Brand Building for The Largest Literary Prize for Women
Kids Can Press — Online Advertising for Beloved Bestsellers
HighWater Press — US Expansion for Indigenous Storytelling Experts
Poetry in Voice — Building Community through Youth Discovering Poetry
HighWater Press — US Expansion for Indigenous Storytelling Experts
Read for the Cure — Raising Funds for Cancer Research Through Literature
PODS — Supporting a Groundbreaking Education and Research Initiative
Testimonials
Working with Zg Stories was an absolute pleasure. They are organised, responsive, and innovative thinkers, with impressive attention to detail and total commitment to their clients. Can’t wait to partner with them again!
Teresa Alfred
DOXA Documentary Film Festival
One of our closest and most treasured collaborators. Zg Stories have handled marketing on dozens of our book projects and without fail we’re wowed by their results and professionalism. If you’re looking for someone with integrity who delivers more than promised, Zg is a great fit.
Trena White
Page Two
The Zg Stories team is everything you want when you’re trying to get the world to pay attention to your work—professional, kind, prompt, thorough, thoughtful, and, above all, effective. If you’re unsure about whether you need their services, let me help: you do. I very much hope I get the chance to work with them again. And again. And again.
David Moscrop
Our sincere thanks and a standing O for your great work to promote Lost On Arrival with a robust social media and online campaign. It was a real pleasure working with Zg Stories. We’d do it again in a heartbeat.
Helen Slinger
Bountiful Films
As a PR person who owned the biggest agency in Vancouver I am very picky about the PR people who work for me. I would hire Zg Stories again without hesitation. They are thoughtful, professional and effective.
Jim Hoggan
Hoggan and Associates
We engaged Zoe and her team to help us to highlight a cause as well as to share the stories of individual companies. We were thrilled with the results and the breadth of coverage we received. Zg Stories is professional and effective. They provided an exceptional level of customer service, including additional support in the form of coaching and media training. Zoe and her team are an absolute pleasure to work with!
Jill Earthy
The RAISE Collective