We seek impact in two distinct but related areas.


We are a leading literary marketing agency with a special interest in emerging voices, independent publishers, and remarkable literature. We expand the public square.


We are a public purpose consulting agency that shapes and shares stories of environmental, social and economic justice. We elevate the desire for change.

Our clients include: Publishers, Not for Profits, Media Outlets, Filmmakers, Festivals, Collectives, Literary Prizes, Scientists, Libraries, Artists and Authors.

We understand the intricacies of industries and communities we are part of. And we know the important nuances that govern storytelling.

Zg works with our clients in different ways, offering services on a project-by-project basis or becoming a long-term partner that collaborates seamlessly with your in-house team.


  • Brand development
  • Advocacy campaigns
  • Audience growth
  • Relationship development
  • Crisis management

  • Entire role execution (publicist, marketing director, social media manager)
  • Department or organization communications and marketing audits
  • Ongoing strategy consultation

  • Book publicity
  • Book marketing strategy development
  • Amazon consulting
  • Advertising campaigns
  • Author media training
  • Expansion into new markets

  • Custom book marketing plans
  • Pitch letters and media lists for self-led book publicity
  • Author platform audits and strategy
  • One-to-one consulting
  • Amazon and Meta advertising campaigns
  • Amazon A+ content creation

Learn more about our Author Packages

  • Advocacy media relations
  • Major announcement PR
  • Influencer marketing
  • Media training

  • Social media and influencer management
  • Online audience growth and retention
  • Content strategies
  • SEO optimization
  • Metadata audits and refinement
  • Online advertising

  • Articles, op-eds and white papers
  • Style guides and best practice documents
  • Book cover copy
  • Scripts (documentary and non-fiction)
  • Blog posts and social media content
  • Brand descriptions and website copy


It is with great attention to detail, and thoughtful processes, that Zg Stories achieves the high calibre of marketing and promotional work that helps our organisation to thrive. Zoe and her team are a pleasure to work with; innovative, organised and passionate about their roles and their clients.

Leslie Hurtig
Vancouver Writers Fest

ZG Stories is an invaluable partner for Book*hug Press: from working closely with us to develop important marketing tools such as robust catalogue copy for our titles to building and executing careful and engaging media and influencer campaigns for select titles each season, Zoe Grams and her wonderful and dedicated team have been instrumental in helping our authors and their books find their way to readers. We aren’t sure what we would do without ZG Stories and can’t recommend their services enough.

Jay Millar and Hazel Millar
Book*hug Press

Zg Stories is truly a force: dedicated, passionate and professional, the Zg marketing and publicity team has collaborated with PMP/HWP to successfully grow online sales, garner international media attention, and build brand awareness. The benefits of working with Zg are numerous; but the positive effect of amplified media attention and enhanced social media activity was immediate; sales grew and writers were thrilled! We’ve never looked back.

Catherine Gerbasi
Portage & Main / HighWater Press

Zg Stories has handled digital marketing campaigns for some of our key titles, and we are very impressed by the high level of professionalism that characterised all of our interactions, and all the work the team provided. We saw great results, the Zg team handled all aspects of execution, and they were a true pleasure to work with. 10/10 would hire again.

Sarah Labrie
Kids Can Press

Zg Stories opened our eyes to marketing and outreach opportunities we had never considered. We were extremely impressed with all their efforts publicising our event and relish the opportunity to work with Ms Grams and her team again.

David J. Smith
Poetry In Voice

I have worked with marketing and publicity specialists for many book launches over the years and Zoe Grams is simply as good as it gets. She is brilliant at what she does, a joy to work with, and above all she never mistakes activity for results.

Wade Davis

Working with Zg Stories was an absolute pleasure. They are organised, responsive, and innovative thinkers, with impressive attention to detail and total commitment to their clients. Can’t wait to partner with them again!

Teresa Alfred
DOXA Documentary Film Festival

One of our closest and most treasured collaborators. Zg Stories have handled marketing on dozens of our book projects and without fail we’re wowed by their results and professionalism. If you’re looking for someone with integrity who delivers more than promised, Zg is a great fit.

Trena White
Page Two

Working with Zg Stories has been both a delight and a huge success. These things are both particularly thrilling as a first-time author of a somewhat niche book. Within a week of signing on with Zg, I had profiles secured in major daily newspapers and invitations from two book festivals. Zoe and her team know books and they know the arts; they know who and how to pitch, which is vitally important to everybody involved. Zoe and her team are smart, creative, organized and wonderfully ambitious. Most importantly, though, they care about their clients and the work we’re all doing. The arts needs champions like Zg, and I am so lucky to have them in my corner.

Andrea Warner

The Zg Stories team is everything you want when you’re trying to get the world to pay attention to your work—professional, kind, prompt, thorough, thoughtful, and, above all, effective. If you’re unsure about whether you need their services, let me help: you do. I very much hope I get the chance to work with them again. And again. And again.

David Moscrop

Not only did they keep me informed every step of the way on exactly what they were doing and why (as well as what the responses were), their campaign resulted in numerous TV and radio appearances and great magazine coverage for my book.

Rachel Rose

Our sincere thanks and a standing O for your great work to promote Lost On Arrival with a robust social media and online campaign. It was a real pleasure working with Zg Stories. We’d do it again in a heartbeat.

Helen Slinger
Bountiful Films

I have worked with Zg Stories on a number of different editorial projects. They are some of the most professional, personable individuals I have ever had the pleasure of working with. I know I can always count on them to produce high-quality writing that is engaging, well researched and polished – even when adhering to tight deadlines and accommodating last-minute requests. I would highly recommend the Zg Stories team and look forward to continuing our working relationship in the future.

Jessica Napier
Yellow Pages

I had the distinct pleasure of working with Zg Stories on two projects. Both were somewhat complicated; there were lots of balls in the air in the planning and execution of the contracts, but they brought their extraordinary organisational and people skills, as well as genuine enthusiasm for our objectives to create very successful outcomes for us.
In addition to the above attributes, Zoe Grams is also an absolute delight to work with and a genuinely lovely person. I cannot recommend Zg Stories too highly.

Margaret Reynolds
Association of Book Publishers of BC

The publicity campaign performed by Zg Stories for The Call of the World: A Political Memoir by Bill Graham was an enormous success. In fact, they exceeded our expectations. Everything was handled professionally, thoughtfully, tenaciously, timely, and strategically, plus it was affordable. It was a 360 degree smash hit!

Kerry Kilmartin
UBC Press

As a PR person who owned the biggest agency in Vancouver I am very picky about the PR people who work for me. I would hire Zg Stories again without hesitation. They are thoughtful, professional and effective.

Jim Hoggan
Hoggan and Associates

We engaged Zoe and her team to help us to highlight a cause as well as to share the stories of individual companies. We were thrilled with the results and the breadth of coverage we received. Zg Stories is professional and effective. They provided an exceptional level of customer service, including additional support in the form of coaching and media training. Zoe and her team are an absolute pleasure to work with!

Jill Earthy
The RAISE Collective